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Imagine Music Festival taps Deadmau5, Tiësto, Pretty Lights Live for 2017

April 11, 2017

Article By: Atlanta Business Chronicle

Imagine Music Festival is bringing the heavy hitters for what could be its most important year.

The first round of headliners for the 3-day music and camping festival at Atlanta Motor Speedway Sept. 22-24 include: Above & Beyond; Deadmau5; Tiësto; Pretty Lights Live and Gorgon City.

Additional artists on the 2017 performer lineup include:

Oceania Stage: Datsik, Deorro, Flux Pavilion, Seven Lions, Zomboy, 12th Planet, Black Tiger Sex Machine, Liquid Stranger, Marc Kitchen, Codeko, Fransis Derelle, Leah Culver and the Ying Yang Twins with Pyramid Scheme.

Amazonia Stage: The Floozies, Jai Wolf, Bleep Bloop, Minnesota, Rob Garza (of Thievery Corporation), Spag Heddy, Boogie T, Buku, Esseks, ill.Gates, Ott, Squnto and Yeti.

Disco Inferno Stage: Chris Lake, Claptone, Nora En Pure, Shiba San and Will Clarke.

Aeria Stage: Noisia; Netsky; Planet of the Drums featuring AK1200, Dara, Dieselboy and Messinian; Black Sun Empire; Andy Bruh; Bryson Taylor; Daily Bread; Eddie Gold; High Caliber; Ployd; Ra & Adara; Sunday Service and music blocks by Torch DNB and Wiggle Factor.

“This festival is a living and breathing representation of our guests wishes and imagination,” the couple behind the festival and owners of Atlanta-based Iris Presents Inc. Glenn and Madeleine Goodhand said in a statement. “Each year we are challenged to not only top the lineup from the year before, but exceed expectations – this lineup is just the beginning of the magic that awaits.”

This year will be an important for Imagine, an independent festival, if it is looking for a buyout. Festivals typically begin hitting profitability in years four and five which can make them a target for acquisition.

Imagine Music Festival hosted nearly 45,000 unique-concert goers from in 2016, according to the festival.

The Goodhands previously told Atlanta Business Chronicle between 25,000 and 27,000 people attended the festival in 2015 and they expected Imagine’s attendance to double in 2016 to 30,000 to 35,000 people a day with about 30 to 40 percent of them camping and about 70 percent of them coming from out-of-state.

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